The Story Behind Integrity Toys’ Fashion Royalty Line

Integrity Toys is one of the companies in the market today that produces a wide selection of fashionable dolls. The collections available are reminiscent of haute couture, golden age Hollywood glamour, and other modern-age high fashion themes. The dolls are mostly ball jointed and each has their own exquisite array of wardrobes. Integrity Toys had then hired Jason Wu as a freelance doll clothing designer when he was still sixteen. Jason Wu later created the Integrity Toy’s doll collection called Fashion Royalty and he was later named as the creative director of Integrity Toys a year after.

The story line behind the Fashion Royalty line revolves around the competition between two huge cosmetic companies who are fighting over market shares in the European market and eventually global dominance. Their world had then become ever more challenging with the entrance of a third huge company ready to complicate the competition. Thus, collectors of the Fashion Royalty line will be introduced to the companies “W” (owned by Veronique Perrin), “V” (formed by Baroness Agnes Von Weiss), and Missima Cosmetics (headed by Natalie Fatale).

For doll collectors who are interested in fashion and creative designing, the characters of Fashion Royalty will provide you inspiration. Famous characters of this line are Veronique Perrin, Vanessa Perrin, Adele Makeda, Isha, Luchia Z., Baroness Agnes Von Weiss, Kyori Sato, Natalia Fatale, Eugenia Perrin Frost, Darius Reid, Pierre DeVries, and Francisco Leon. The Fashion Royalty collection of Jason Wu was first unveiled at the International Toy Fair in February 2001 in New York City. Every year there is an exciting new look for almost every character with new wardrobes in line. An accessory that should be part of every collector’s line-up is the story card portfolio which only had 1000 of these produced.

In 2009, the Future Perfect Collection was introduced with a new exciting feature. The dolls’ bodies came with a “handspeak system” wherein the hands can be removed to make wardrobe change easier. They also came with additional hands that are posed to hold with accessories. In 2010, Integrity Toys launched the Foundation Dazzle Collection which showcased haute couture and the fashion of the swinging 60s for W Cosmetics’ new fashion ad campaign. The sophisticated look of this collection reminds collectors of the original inspiration for these dolls which is the Gene Marshall.

Collectors of Jason Wu’s Fashion Royalty dolls will never cease to get excited as new lines and repaints are introduced each year. Every year, there is also a set of limited edition dolls of 180 figures to at most a thousand figures produced for a single character or design. Thus, collectors of the series will surely appreciate the exclusiveness and rarity of some doll models perhaps after a decade or so.

Fashion is associated with women, they are the ones who actually want to beautify themselves. For fashionistas, to the corporate rulers, every woman loves dresses, makeup, accessories as these are the path towards phenomenal looks.

There are various fashion styles, sometimes we think that today is to look trendy, or today for something traditional, or today let me dress up in a classic outfit or oh! It's summer, let me look casual! Trendy, Vogue, Casual are all fashion styles that we take up in our daily routine. These are all different types of fashion styles which can make one look better.

What does fashion mean to you?

Fashion is all about expressing yourself, and your identity. It is about expressing yourself through your dresses or clothes. It is everything that deals with clothes, accessories, footwear, jewelry, hairstyle and etc. It is a habitual trend in which a person dresses up in her best, does her make up, wears her accessories and shoes. Looking good is the main aim of fashion.

To some, fashion can mean good dresses, to some fashion can mean expensive clothing and accessories. But you must pair your dresses correctly to look chic and stylish. Failure to do so can be a disaster and make you embarrassed in front of everyone.

Wearing the same dresses in the same style can make you a boring person. So before you go out wearing something look at yourself in front of the mirror, check yourself whether the particular dress goes with your body shape or the accessories. Ask yourself whether the accessories you are planning to wear match your dress. Ask yourself will I be able to carry myself?

Check what kind of makeup match the dresses? The shoes, the hair! Everything must match each other perfectly. And you can make you a fashionable diva. If you love fashion, you must know the various types of styles which you can try, the next time you visit a party. Go through the various fashion styles.

Trendy fashion style: It is always up to date. Girls following this style wear all kinds of dresses without keeping any constraints. Trendy means something that is in the trend. Ripped jeans, tank tops, long jackets, high heels, open hairs are examples of trendy fashion style. Celebrities like Jessica Simpson, Miley Cyrus, Paris Hilton, Jessica Alba follows this style. Well, attitude is everything when it comes to pulling off a trendy style.

Chic Style: Chic mans a style that is highly fashionable. Chic is a statement that makes one look striking and exceptionally smart. This style is marked with well-tailored designs that are classy. Strong color, superior styles, that seems casual but also not too casual. So, basically chic style means something very classy, trendy, and also gorgeous. So if you are a part of the chic club, then your wardrobe is a symbol of style.

Sophisticated Style: Style that is polished, quality, and posh are known as sophisticated style. Dresses like Skaters Dress, Brocade Dress, Sheath Dress makes the style statement. A sophisticated style is for the ones from higher status and high-class personalities. Culture and luxury mean most of them who chooses this style of fashion.

Vogue Style: Vogue is something that comes back with time. Fashion that existed for the time, then again regained its popularity by combing some changes in its design, dress material, or styles are said to be vogue. A few vogue dresses are Skaters Dress, Brocade dress, Bandage Dress. These dresses regained its popularity over time and became one of the most fashionable dresses that are loved by women.

Preppy Style: The school or college look is the tag name that denotes a preppy style. Dresses that are collared and are matched with skaters dress or A-line skirts with girly blouses are preppy styles.

To stand out of the crowd you must choose such styles that make you look gorgeous. Just do not keep copying from others, explore the world of fashion, experiment the possibilities and find out what makes you look gorgeous. Women are the finest creation of God. They are borne diva but divas also need to be fashionable. Therefore, choose the style that suits you the most. Good Luck!