Well Isn’t it quite an understatement if one thinks that fashion in India has come of age and in the last few decades, there has been a complete shift of thought as to how fashion was perceived to be and how the recent trends has transformed Indian Fashion into a global brand.
India being a country with an age old legacy of clothing & known for producing some of the best intricate creations in the world, yet seems to have a long way to go
How it All Began-
Over the years, popular Bollywood trends have been dominating the fashion scene from Madhubala’s Anarkali-look with kurtas and churidars in Mughal-e-Azam (1960),to the purple embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun. Thus, by taking a cue form history and passing on the rich & royal flavour onto the costumes designed for movies or social events has facilitated Indian designers and Indian clothes to make its mark all over the world.
The Birth of Changing Fashion-
Moreover, it was not until the birth of the 80s which was the period when the first generation of Indian fashion designers started to emerge including Satya Paul. Research shows that the designs and ensembles from some of the world’s most talented designers, proves that- some of these “new” trends are simply a part of the Retro-culture which brings back yesteryears fashion into the present times.
The “Feminine Factor” – Biggest influence on evolving Fashion-
Fashion is & always been women centric, no doubt whenever a woman is dressed in a traditional “Saree” it makes her look sensuous and beautiful. Naturally this explains the great extent to which Indian woman have been the centre of attraction to all things that is about fashion & social change.Today the ‘Saree’ is no more the staple dress for women that it was once upon a time and even women in their 30s today find it not so practical in wearing the Saree as they are not used to it. No wonder in offices of an emerging India “saree day” is celebrated as a special day. Thus, some of these “new” trends as regards saree aka modern day “Lehenga” apt for a Cosmo culture simply reminds one of a by gone era.
Fashion! Now & Then-
Thus, from the above, it is evident that the influence of western culture on fashion specially concerning the youth, can be seen in today’s outfits which is trying to find a balance between the original & traditional types, which again proves the mixing of the old & the new. So, what was once worn as part of daily life and was common clothing seems to have now become somewhat of a social get together clothing. Moreover, the earliest signs of the coming together of western fashion & Indian dressing was witnessed when Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology, New York
This was a paradigm shift for the Indian fashion industry since now there was a formal recognition of the new forms of traditional styles influenced by western culture that has in effect generated a lot many new fashion ideas & concepts & other interesting fashionable accessories for women.
Therefore, New ways of draping the Saree came about to be known & now a day pairing it up with a fusion wear such as dhoti pants have been the new trend which in now being promoted by fashion houses among the uber crowd. What was once plain Salwar suits has now become Anarkali salwar kameez suits worn by many young women which make them look elegant and allows them to opt for vivid colours and bohemian designs.
Well, it’s all coming back, fashion is throwing back the ‘retro charm pendants’ from the ’90s, ‘baggy pants’ from the ’70s and even ‘long flashy sleeves’ that can be traced back to the 18th century. With so much happening we simply seem to be spoilt for choice, because change is good & everyone wants to move over from the old & to the new.
Thus, Crop tops, shoulder pads and even fanny packs are seeing a comeback. Also, a brisk suit with intact shoulders was a huge-trend among women in business in the ’80s & has now become a corporate wear for many working women. And again, Yoga pants, leggings and tight crop tops have now become a common trend, I suppose the credit goes to their sportive appeal.
Thus, the new idea of tradition is not to succumb to yesteryear philosophies which got handed down from one generation to the other. Rather the new idea of ethnic style is to befriend the philosophies of a bygone era & use them in relation to the contemporary sense and mood of today’s fashion.
Finally, once can safely conclude that “Changing Fashion is a law of change itself.”
The mall may be a perfect place to go to shop for clothes, but it could also be a place of confusion. Undeniably, there are tons of clothes to choose from these days, which makes buying very difficult at times.
You may find yourself drooling over a piece of mini red velvet dress while your hands can not take off the straight cut jeans that is labeled on sale. It is simply mind boggling not to be able to make up your mind right away!
While shopping for clothes may be daunting and confusing, there are actually different ways to make it easier. When shopping for clothes, do not forget to be a wise buyer. Take note of these factors that you need to consider and you will certainly understand how less complex it actually is:
1. Shop according to the occasion
Clothes come in different styles to choose from. What better way to shop for clothes according to shop according to the occasion?
Be right on point and do not easily swerve your attention to the left nor to the right. If you are shopping for a wedding dress, pick out the pieces that's right for it! In the same way you should have done when you're choosing clothes for birthday parties, nature tripping, beach parties, and office attire.
2. Shop according to your personality
You may be that sports junkie who wants to look sporty all year round or you could be like your favorite celebrity who wears high fashion every time paparazzi comes in for a snap. Whatever your taste may be, that should be your identifying mark when shopping for clothes.
Once you are convinced of the style you want to portray for yourself, then it should not be that confusing at all to choose which clothing department to enter into. A classic retro chic can easily know what pieces of clothes to pick simply because she knows what her preferences would be.
However, you can be as versatile as you want - choosing and wearing different styles for different occasions - and that is completely fine. After all, there are no restrictions when it comes to your own style. Famous fashion designers would have not made it to the limelight if it were not because of their uniqueness and creativity.
3. Shop according to trends
When you can not easily make up your mind and you do not want to get lost behind, go for pieces that are favorites by most trend setters. These trendy clothes can easily be found at the front of every boutique and departments you pass by.
People talked about them on television, published by a lot of fashion writers and bloggers, as well as discussed by a lot of vloggers. Just by one search on the internet, you can already know what the trends are.
However, trends come and go. If you are a trend setter, you should know by now that after a while, new trends will start to emerge. You buy them and the old clothes will be sitting in your closet for the meanime.
4. Shop according to your needs
Whether you are a frugal type of person or simply just wants to splurge on clothing, it is best if you shop clothes according to your needs.
Shopping clothes all at once may leave you some regrets in the end. It can waste the money that you could have used to buy other important things you needed at the moment.
For example, if you do not have plans to go to the beach yet, why would you shop for beach wears? In the same way, why would you buy a wedding dress when you are not even engaged yet? That same principle will help you save big time, not just money but as well as time consumed for shopping. Do it one step at a time.
5. Shop according to your budget
It looks like whatever you do these days, money is always involved. Especially when you are shopping for clothes, you see different brands with different price tags.
In order to get your preferred style for the occasion occasion, it is best if you set your budget way ahead of time. Doing so gives you confidence and excitement the next time you shop around for clothes.